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Insights From One Year Of Diversity Analytics
After examining a year's worth of diversity analytics and over 200,000 data points, we've uncovered three compelling trends that illustrate why good intentions aren't enough for effective diversity in advertising. Without objective diversity metrics, marketers risk overlooking crucial insights and audience perceptions, rendering their diversity initiatives less effective.
Which Diversity Boxes Do I Need To Check In My Employer Brand?
While salary, commute time, growth opportunities, and job stability often come first, Diversity, Equity, Inclusion, and Belonging (DEIB) plays a vital role in both attracting and retaining talent. The challenge for your employer brand is demonstrating genuine inclusivity and representation, ensuring it doesn't appear as mere box-ticking.