Why No-Kno

In today’s diverse society, consumers expect to see themselves accurately represented in marketing. Ethnicity, age, gender roles, and family structures are more varied than ever, and people are increasingly sensitive to stereotype-free representation.

To stay relevant, brands must reflect this diversity across all touchpoints. Brands are missing out if they fail to represent their audiences well. Inclusive advertising boosts short-term sales by 3.5% and long-term performance by 16.3% on average.

Many marketers recognise the importance of correct representation but often lack the data to understand what “good” looks like. That’s where our Diversity Analytics platform comes in.

Diversity Analytics Platform

The No-Kno Diversity Analytics platform continuously scans all your communication channels, providing a dashboard that offers insights into how well you represent your target audience and avoid negative stereotypes.

The platform consists of three modules:

Connectors: Ingests images, videos, social media posts, emails, websites, and more
Asset analysis pipeline: image, video, and language analysis utilising a ML/AI and human-in-the-loop workflow
Dashboard: Provides insights into the diversity of people depicted in your marketing assets

Benefits of Objective Diversity Analytics

Beyond gut feelings

Marketing teams may lack diversity. Gut feelings and good intentions will not suffice to create inclusive marketing.

Objectivity

Measuring diversity objectively provides common ground, supports decisions, and facilitates strategy development.

Intersectional perspective

There is often only one dimension of diversity, such as gender or ethnicity. A combination of dimensions is less common.

Consistency

It's common for high visibility campaigns to focus on diversity, but other paid channels and organic social media rarely receive the same scrutiny

Governance

Objective diversity metrics allow for KPI setting, monitoring of local markets, agencies and partners and reporting to stakeholders in ESG or annual reports.